Impactful, powered by LRMG, is offering a Marketing Coordinator learnership that gives Grade 12 holders a structured route into campaign support, digital marketing, customer relationship management and sales coordination. Successful learners can earn a 175-credit Occupational Certificate at NQF Level 5.
The programme combines marketing theory with practical assignments and workplace experience. Therefore, learners move beyond studying marketing concepts and begin supporting campaigns, coordinating events, monitoring customer responses and tracking business performance.
Impactful identifies Services SETA as the Assessment Quality Partner for the qualification. The programme carries qualification number and South African Qualifications Authority identification number 118706, while the learnership appears under Q-number 32Q320065282405.
However, the available factsheet does not confirm a specific 2026 intake deadline, stipend, programme duration or direct application form. Prospective learners should contact Impactful to confirm current enrolment arrangements before submitting documents or making payments.
Who should consider the Marketing Coordinator learnership?
The programme targets people who want to enter marketing, communications or campaign-support roles.
Impactful lists Grade 12 as the entry requirement. Consequently, school leavers who meet this requirement may enquire about the programme without first completing a diploma or degree.
The training may suit:
- School leavers interested in creative and business-focused careers
- Individuals starting a career in marketing or communications
- Professionals moving from another field into marketing
- Employees who support campaigns, content and communication
- Organisations seeking stronger marketing coordination
- Employers developing junior marketing and commercial teams
The qualification also supports organisations that want to include recognised occupational training in their Workplace Skills Plans.
What qualification can successful learners receive?
Learners who successfully meet all requirements can earn the Occupational Certificate: Marketing Coordinator at NQF Level 5.
The qualification carries 175 credits, which the programme divides across knowledge, practical and work experience modules.
These components include:
- 36 credits for knowledge modules
- 36 credits for practical skills modules
- 103 credits for work experience modules
This structure gives workplace experience the largest share of the qualification. As a result, learners must demonstrate that they can use marketing knowledge in practical or simulated business environments.
The programme prepares participants to support marketing managers and team members by coordinating deliverables, completing administrative tasks and helping the organisation meet its marketing and sales objectives.
Which career paths can the qualification support?
The programme develops entry-level capabilities for several marketing and campaign-related positions.
Successful learners may use the qualification when pursuing roles such as:
- Marketing Coordinator
- Campaign Assistant
- Marketing Support Specialist
- Junior Marketing Administrator
- Customer Relationship Management Assistant
- Marketing Events Assistant
- Sales and Marketing Support Coordinator
- Junior Digital Marketing Assistant
Although the qualification can strengthen a learner’s curriculum vitae, it does not guarantee employment after completion.
However, the combination of recognised learning and structured workplace exposure can help candidates demonstrate practical ability when approaching employers.
What will learners study during the programme?
The knowledge modules introduce the principles, tools and business processes that support effective marketing execution.
Learners begin by examining marketing plans, strategy components and applied creativity. They also explore professional conduct, campaign management and the organisational systems that guide accountability.
The knowledge curriculum includes:
- Marketing business skills
- Workplace readiness standards
- Campaign and project management
- Marketing business tools
- Business calculations
- Customer relationship management
- The business environment
- Digital tools
These modules help learners understand both the creative and commercial sides of marketing.
For example, participants study how organisations use market research, customer information, pricing, products, promotions and communication channels to meet business objectives. Moreover, they learn how legal requirements and internal policies affect marketing decisions.
How will the course build digital marketing skills?
Digital platforms form part of modern campaign execution. Therefore, the qualification includes tools that learners may use to manage information, content and marketing activities.
The digital component covers:
- Microsoft Office applications
- Internet and intranet platforms
- Digital media usage
- Software for managing content
- Tools for analysing data insights
- Digital marketing platforms
Learners also study the wider marketing and communication mix. As a result, they can understand how digital channels work alongside public relations, publicity, events, sales materials and other promotional activities.
The programme does not focus only on social media posting. Instead, it introduces the planning, coordination, measurement and reporting processes that support complete marketing campaigns.
What practical campaign skills will learners develop?
The practical modules give learners opportunities to support marketing activities from planning through to evaluation.
Participants may learn how to:
- Collect information for product and service development
- Coordinate product or service testing
- Track product-line sales and costs
- Maintain campaign calendars
- Support campaign deployment
- Gather campaign performance data
- Coordinate branded items and point-of-sale materials
- Arrange logistics for marketing events
- Support sales and distribution activities
- Monitor sales patterns
- Collect customer responses
- Assist with lead-generation campaigns
- Track marketing payments and expenses
- Maintain performance metrics
These tasks reflect the support role that a marketing coordinator performs within a marketing department.
For instance, a learner may help a manager coordinate an agency campaign, collect the required data and report whether the campaign achieved its intended outcomes.
How does the qualification cover marketing events?
Marketing events require careful coordination because they involve budgets, suppliers, venues, equipment and deadlines.
The programme therefore includes event and conference logistics as part of the communication mix.
Learners may gain experience in:
- Confirming the purpose and expected outcome of an event
- Developing timelines and preparation schedules
- Identifying venues and suppliers
- Tracking costs and budgets
- Procuring displays and promotional materials
- Coordinating event equipment
- Allocating responsibilities to team members
- Confirming conference facilities
- Identifying and briefing speakers
- Drafting event programmes
- Planning participant administration
Consequently, participants can learn how to turn an event concept into an organised marketing activity.
They may also practise responding to changes, coordinating stakeholders and ensuring that the required materials arrive on time.
What will learners discover about customer relationships?
Customer relationship management forms an important part of the qualification because marketing does not end when a customer responds to a campaign.
Organisations must understand customer needs, manage queries and monitor whether their communication supports retention.
Learners may therefore practise how to:
- Collect customer queries and responses
- Identify customer segments
- Test customer initiatives
- Support lead-generation campaigns
- Monitor retention activities
- Gather feedback from customers
- Present campaign results to management
- Recommend improvements based on customer responses
This experience can help learners understand how customer data supports marketing decisions.
Furthermore, learners examine the components of customer relationship management and the role these systems play throughout the customer lifecycle.
How will learners support marketing and sales teams?
The programme connects marketing activities with sales and distribution requirements.
Learners study how to identify target markets, communicate planned initiatives and support sales teams with the correct promotional materials.
Practical activities may include:
- Identifying target customers
- Clarifying a product’s unique selling proposition
- Selecting suitable communication channels
- Supporting campaign launches
- Obtaining customer feedback
- Distributing brochures and sales materials
- Developing logistics plans for promotional items
- Monitoring sales targets
- Analysing purchasing patterns
- Reporting sales trends to management
As a result, learners can see how campaign activity contributes to wider business performance.
They also learn that marketing coordinators must communicate with several departments instead of working only within a creative team.
Why does the programme include business calculations?
Marketing teams must often work with budgets, sales figures, invoices, revenue data and performance reports.
For this reason, the qualification includes elementary business calculations and analytical thinking.
Learners may practise how to:
- Manipulate basic business data
- Interpret sales figures
- Track revenue outputs
- Review profit margins
- Match supplier invoices to purchase orders
- Follow payment approval processes
- Monitor unpaid or delayed invoices
- Complete performance reports
- Present marketing metrics to management
These activities give learners experience with the administrative side of marketing.
Therefore, candidates should expect to work with figures, reports and documentation in addition to content and campaign ideas.
What workplace experience will learners complete?
The work experience component carries 103 of the qualification’s 175 credits.
Learners may complete these activities in a workplace or an approved simulated environment, depending on the programme arrangement.
The workplace modules focus on:
- Coordinating product and service deliverables
- Supporting communication activities
- Managing campaign calendars
- Measuring campaign performance
- Coordinating marketing events
- Supporting sales activities
- Managing customer relationship initiatives
- Processing marketing-related payments
- Tracking performance metrics
During this period, learners may work with a marketing practitioner who can guide their activities and provide the required workplace support.
The learning environment should also provide access to digital platforms, reporting formats, databases and internet services.
Itumeleng’s Insider Tip: Before enrolling, ask whether Impactful provides the workplace component or expects learners to secure their own placement. Because workplace experience carries 103 credits, you should confirm how and where you will complete this part of the qualification.
How will the qualification prepare learners for professional conduct?
Marketing teams often handle customer information, supplier records, campaign data and company budgets.
Therefore, the qualification includes workplace ethics, codes of conduct and organisational accountability.
Learners may need to follow company policies relating to:
- Occupational health and safety
- Data storage and backups
- Confidential business information
- Customer records
- Do Not Contact protocols
- Supplier and payment procedures
- Professional communication
- Ethical marketing conduct
These standards help learners understand that marketing activities must remain lawful, accurate and respectful of customer rights.
In addition, the ready-for-work module covers professional conduct and personal attributes needed in an organisational environment.
How will learners be assessed?
The qualification includes internal assessments across the knowledge, practical and workplace components.
Training providers must formally assess and moderate these modules according to Quality Council for Trades and Occupations requirements.
After completing the internal components, qualifying learners can become eligible for the External Integrated Summative Assessment.
An accredited assessment centre conducts this external assessment under the oversight of the relevant Assessment Quality Partner. The process may include written, practical and workplace-based assessment methods.
Learners must pass the external assessment before they can receive the occupational certificate.
Where can learners complete the training?
Impactful lists several possible delivery formats for the qualification.
These include:
- Classroom training in Johannesburg
- Virtual instructor-led learning
- On-site delivery nationwide
The available format may depend on the intake, employer arrangement or number of learners in a group.
Therefore, prospective participants should confirm whether the next intake will run in person, virtually or through an employer-sponsored workplace programme.
They should also establish whether they can register as individuals or whether Impactful primarily delivers the learnership to organisations.
How can prospective learners enquire about the 2026 programme?
The available factsheet does not provide a direct application portal, stipend, closing date or confirmed programme duration.
Prospective learners and employers can submit an enquiry through the official Impactful website or contact the provider at impactful@lrmg.co.za.
Before committing to the programme, learners should request written confirmation of:
- The next available intake date
- The full programme duration
- Tuition and registration costs
- Funding or employer sponsorship
- Whether a learner allowance will be provided
- Workplace placement arrangements
- Assessment fees
- Required application documents
- Training delivery format
Learners should also verify all payment instructions before transferring money.
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Final Thoughts
The Impactful Marketing Coordinator Learnership 2026 offers Grade 12 holders a structured pathway into campaign coordination, digital marketing, customer relationship management and sales support.
Its 175-credit curriculum combines marketing knowledge with practical and workplace learning. Consequently, participants can develop experience across campaign deployment, event coordination, customer initiatives, marketing metrics and payment administration.
Successful completion can lead to an Occupational Certificate at NQF Level 5, provided learners complete every required component and pass the External Integrated Summative Assessment.
However, the factsheet does not confirm a current application deadline, stipend or programme duration. Interested candidates should contact impactful@lrmg.co.za and verify all intake details before enrolling.
