The SAB Sales and Marketing Learnership 2026 gives diploma and degree graduates practical experience in customer development, merchandising, sales planning and brand execution. Candidates need a valid unendorsed Code 8 driver’s licence, local area knowledge and the flexibility to work weekends and public holidays.
The programme focuses on SAB’s tavern market and will place the successful candidate within the Central Region in Kimberley.
Learners will work with tavern owners, monitor product availability and help strengthen SAB’s sales volume, market share and customer relationships.
What Does the Sales and Marketing Learnership Offer?
The programme provides practical exposure to the commercial relationship between sales and marketing.
Participants will learn how SAB uses customer service, merchandising, pricing, promotions and brand visibility to support sustainable business growth.
The programme covers:
- Customer relationship development
- Sales planning
- Commercial decision-making
- Product merchandising
- Pricing and promotions
- Stock availability
- Outlet development
- Competitor monitoring
- Customer information management
- Brand positioning
- Sales reporting
- Refrigeration and merchandising asset management
The successful candidate will work with a sales lead and support customers within the tavern class of trade.
Who Can Be Considered for the Programme?
Candidates must have:
- A diploma or degree
- A valid and unendorsed Code 8 driver’s licence
- Basic computer literacy
- Experience using Microsoft Office
- Knowledge of the local area
- The ability to work flexible hours
- Availability for weekend and public-holiday work
Candidates must also complete a driver assessment successfully before appointment.
No specific diploma or degree field has been prescribed. In addition, no age limit or previous experience requirement has been specified.
Which Commercial Skills Will Learners Develop?
Participants will learn how pricing, product mix and merchandising influence profitability.
They will also gain exposure to the wider sales and marketing value chain and understand how different commercial roles work together.
Commercial activities include:
- Monitoring competitors
- Identifying customer needs
- Recognising sales opportunities
- Presenting SAB’s value proposition
- Supporting product and pricing decisions
- Understanding profitability
- Planning sales activities
- Prioritising customer visits
- Meeting sales and volume targets
The programme therefore requires candidates who can combine customer service with commercial thinking.
How Will Learners Support Customers?
The successful candidate will manage and develop relationships with tavern owners.
Responsibilities will include:
- Conducting weekly customer calls
- Building productive customer partnerships
- Resolving customer concerns
- Maintaining accurate customer records
- Updating customer master data
- Supporting customer satisfaction
- Monitoring outlet sales
- Working towards customer volume targets
- Encouraging consistent weekly purchasing from SAB
- Collaborating with customers on outlet plans
The learner must build authentic relationships with people from different backgrounds while representing SAB professionally.
What Does AMPPS Delivery Involve?
The learner will support SAB’s AMPPS framework, which covers:
- Availability
- Merchandising
- Price
- Promotions
- Space
The framework helps sales teams assess how effectively products appear and perform within customer outlets.
The learner will help:
- Monitor product volumes by outlet
- Maintain the availability of key brands and packs
- Plan stock requirements
- Manage stock rotation
- Reduce stock shortages
- Execute merchandising plans
- Check price-point compliance
- Support promotional campaigns
- Monitor competitor shelf space
- Position brands for stronger volume growth
The intern will also follow SAB’s In Trade Execution Guidelines when arranging products and merchandising material.
How Will Asset Management Work?
SAB provides refrigeration, signage and permanent merchandising assets to selected customer outlets.
The learner will support the management of these assets by:
- Checking refrigeration equipment
- Supporting asset audits
- Monitoring governance and compliance
- Verifying fridges and other assets
- Checking permanent merchandising materials
- Monitoring outlet signage
- Confirming that products appear correctly in fridges
- Helping customers manage stock replenishment
- Reducing stock shortages
- Monitoring product rotation and quality
Accurate asset records help SAB protect its equipment while supporting customers.
Which Selling Skills Does SAB Require?
The programme requires candidates who can identify needs and turn customer conversations into commercial opportunities.
Useful selling abilities include:
- Establishing rapport
- Asking effective questions
- Identifying customer needs
- Presenting product value
- Exploring different options
- Negotiating suitable outcomes
- Gaining customer commitment
- Closing sales
- Planning customer activities
- Organising outlet visits
Learners should also understand how customer needs connect with SAB’s product, pricing and merchandising decisions.
Which Personal Qualities Matter?
SAB seeks candidates who can take responsibility for their performance while adapting to changing situations.
Suitable candidates should demonstrate:
- Commercial awareness
- Customer focus
- Accountability
- Flexibility
- Integrity
- Achievement orientation
- Resilience
- Problem-solving ability
- Planning and organisation
- Strong administration skills
- Attention to detail
- Relationship-building skills
The programme may involve extraordinary or changing working hours. Therefore, candidates must remain adaptable and willing to work weekends and public holidays when required.
How Long Will the Learnership Run?
No programme duration has been specified.
Candidates should confirm the duration during the recruitment process if SAB provides additional programme information.
Is a Stipend Provided?
No stipend or remuneration amount has been confirmed.
Therefore, the headline and meta description should not include a monthly stipend. Candidates can confirm financial arrangements during the selection process.
Where Will the Programme Take Place?
The learnership is available within SAB’s Central Region in Kimberley only.
Candidates must have local area knowledge because the programme involves customer visits and sales activities within the region.
A valid driver’s licence and successful driver assessment are essential because the learner will need to travel between customer outlets.
What Should Candidates Prepare Before Registering?
Candidates should prepare:
- An updated curriculum vitae
- A copy of their diploma or degree
- A valid Code 8 driver’s licence
- Accurate personal and contact information
- Details of Microsoft Office skills
- Information about their local area knowledge
- Work eligibility information
- Contactable references, where requested
The curriculum vitae should highlight experience or academic projects involving:
- Sales
- Marketing
- Customer service
- Merchandising
- Business administration
- Retail
- Market research
- Relationship management
- Stock management
Candidates without formal experience can include relevant academic projects, volunteer activities or responsibilities completed during their studies.
When Should Candidates Submit Their Information?
No closing date has been specified.
Suitable candidates should complete the online process as soon as possible while the programme remains available.
Candidates should not treat the publication date as the closing date.
How Can Candidates Complete the Online Process?
Applications must be submitted through the official online application portal.
Before submitting, candidates should:
- Update their curriculum vitae
- Confirm that they hold a diploma or degree
- Check that their driver’s licence remains valid
- Prepare the requested supporting documents
- Complete every required online field
- Review all personal information
- Check their contact details
- Retain confirmation of the completed submission
SAB will make appointments in line with its employment equity plan and organisational talent requirements.
Management may also consider additional relevant information when shortlisting candidates.
Itumeleng’s Insider Tip: Use your curriculum vitae to show that you can work beyond the office. Highlight customer service, sales, merchandising, fieldwork or community-facing experience. Also mention your knowledge of Kimberley and surrounding customer areas because local knowledge forms part of the minimum requirements.
Why Is This Learnership Worth Considering?
The programme provides practical exposure to several commercial functions within one customer-facing opportunity.
Participants can learn how sales planning, customer relationships, merchandising, pricing, promotions and stock availability contribute to brand growth.
SAB also offers exposure to a large South African business with established beverage brands, breweries, depots and national distribution operations.
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Final Thoughts
The SAB Sales and Marketing Learnership 2026 offers diploma and degree graduates practical commercial experience within the tavern market.
Candidates need a valid Code 8 driver’s licence, basic computer literacy, local area knowledge and the flexibility to work weekends and public holidays.
The programme will operate within the Central Region in Kimberley only. No stipend, duration or closing date has been confirmed.
